HyGo Water is delighted to announce a new three-year sponsorship agreement with Kerry GAA, establishing HyGo as the official Hydration partner of one of the most successful and respected sporting organisations in Ireland.
The partnership will see HyGo Water support Kerry GAA and its players over the next three years, bringing together two organisations with strong Irish roots, a commitment to excellence and a shared belief in the importance of community, performance and sustainability.
Kerry GAA has a proud and unrivalled tradition within Gaelic games. Generations of outstanding players have represented the county with distinction, creating some of the most memorable moments in Irish sporting history. The famous green and gold jersey is recognised throughout Ireland and around the world, representing ambition, determination and an enduring passion for Gaelic football.
Produced by Borrisoleigh Bottling Limited in County Tipperary, HyGo is a great-tasting Irish spring water brand created for people with active, modern lifestyles. The business has a long history of bottling high-quality Irish water and is now entering an exciting new phase of growth, with HyGo at the heart of its retail and consumer strategy.
The partnership with Kerry GAA represents a significant step in building awareness of the HyGo brand nationally. It will also provide opportunities for HyGo to support players, supporters, families and communities through match-day activity, retail promotions, digital campaigns and wider GAA-related initiatives.
Michael Ferncombe, speaking on behalf of HyGo Water and Borrisoleigh Bottling Limited, said:
“We are incredibly proud to announce HyGo Water’s three-year sponsorship partnership with Kerry GAA. Kerry is synonymous with excellence in Gaelic football and has an extraordinary history, an incredibly loyal supporter base and a reputation that extends far beyond the county.
“At HyGo, we are building an ambitious Irish water brand focused on quality, hydration and active lifestyles. We believe there is a very natural connection between our brand and Kerry GAA, and we are excited about what we can achieve together over the next three years.
“Kerry continually sets exceptionally high standards, both on and off the pitch. We are delighted to be supporting the players, management team and wider Kerry GAA community, and we look forward to seeing HyGo become part of the match-day experience for supporters throughout the county and across Ireland.”
Borrisoleigh Bottling Limited is committed to building strong Irish brands while supporting Irish sport and local communities. The Kerry GAA partnership forms part of a wider strategy to establish HyGo as one of Ireland’s leading water brands and to encourage consumers to choose high-quality Irish spring water.
The three-year agreement will allow both organisations to develop a meaningful and long-term partnership, with further activations and initiatives to be announced throughout the sponsorship period.
HyGo Water looks forward to standing proudly behind Kerry GAA and wishes all of the county’s players, teams and supporters every success for the seasons ahead.
